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promotionAL vIDEO MODELO

TITLE: Promotional video

YEAR OF PRODUCTION : 2023

DURATION: 2mn16

TECHNIQUE: Animation 2D numérique (after effects)

During my internship at Modelo, I created a promotional video for the company’s website. This individual project allowed me to showcase Modelo’s services and visual identity while adhering to the brand guidelines and specific requests from the marketing director.

I drew inspiration from modern advertisements, particularly iPhone commercials, by combining impactful dynamic text with clear and elegant demonstrative shots. This approach effectively captured attention while visually highlighting the company’s key strengths.

For this project, I used Envato templates and customized them to create a 2D motion design animation in After Effects. I also handled the sound design, selecting and synchronizing audio elements to enhance the video's energy and cohesion.